What are some common on-page optimization techniques for improving website rankings?
On-page optimization is an essential aspect of SEO that involves optimizing individual web pages on a website to improve search engine rankings and increase website traffic. Here are some common on-page optimization techniques that can help improve website rankings: Keyword optimization : Keyword optimization involves researching and selecting relevant keywords and then optimizing web page content, titles, descriptions, and tags to include those keywords in a natural and effective manner. Content optimization : Creating high-quality, original, and engaging content that provides value to users can help improve website rankings. Ensure the content is well-structured, easy to read, and includes relevant keywords and phrases. Meta tags optimization : Optimizing the title tags and meta descriptions for each web page can help improve click-through rates from search engine results pages. URL optimization : Use clean and simple URLs that are relevant to the content on the page a...